We are doing a type specimen poster. I choose Futura (Std Light). For obvious reasons, a. its a GORGEOUS font, b. it's used on the LOUIS VUITTON website, c. it's also used by ULTA, my favorite makeup store of all time. It's also used by Shutterfly, a website where you can upload your digital photographs and then get them printed off; you can photobook etc. the possibilities there are endless. I decided to Google Futura, just that word, and one of the results was a website where there are tshirts for it! O M G I almost ordered one but the one I really wanted was going to be like 40$ and I don't see spending money like that for a shirt. It was a nice shirt, but I'm broke. :) It was such a cute t-shirt too! I need to stop talking about it.... It makes me WANT it.
The requirements of the project are that you have to have at least 150 words of body copy, max. 300 (it'd be a novel otherwise, & who wants to read that much body copy on a poster?) It has to include Upper & Lower case alphabets, and all of the #'s. It doesn't HAVE to include anything about the designer because the main focus is on the typeface but I decided to make it noticeable.
I didn't use color because I read in a book that Paul Renner believed that color was a way to cover up a flaw in the composition. So that is why I decided to only use Black Whites & Grays. The whole layout is at a 55 degree angle. I am just in love with this typefaceeee. It's amazing to me how often it is used but how little the majority of people know about it. I really like the simplicity of the typeface as well.
During class, mind you we had to have our first drafts completed at the beginning of class, this guy asked me if we had to have our body copy done. REALLY? How can you do a design if you don't have body copy? The design should reflect what you say in your body copy so how could he even have any drafts? Maybe I'm just weird but I don't think that his process is being done correctly, but HEY it's his grade not mine.
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