Art Directing the Web is basically giving web designers more freedom to create really cool designs. I think it's a great idea. I think that it leads the way for more print designers to integrate to web design. With this idea print and web aren't as different as previously thought.
I was really glad to see that Jason Santa Maria ( http://www.vimeo.com/4394152 ) pointed out that when articles go from print to the web it becomes a 'content dump.' Where did the cool design go that was on the print version? I like the way he lays out his sites and adds in pictures that would normally be thought of for printed design. Also, the compositions he uses would also be thought of more for printed design and I really like that he incorporated those elements.
On the site where there were really long pictures of scrolls, I believe this is applicable. In all honesty, it's a bit trite. When I think of a website I know that at some point I am going to have to 'scroll' through content a page whatever it may be. The pictures were cool but that's about it. I appreciate the work but I just personally believe that it is kind of understood by all that a webpage is more like a 'scroll'.
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