The psychology of color, it usually doesn't mean different things to different people, here in the United States that is. The color blue means tranquility, peace, trust, loyalty, and faith. Those are just a few that I believe describe blue the best. In an article I read called "Color Psychology and Marketing" on precisionmarketing.com they said that people tend to be more productive in a blue room because they are more calm and focused on the task at hand.
The color Red is associated with fire, energy, anger, power, and danger. Red is also an attention grabber. Pink is the most calming color in the whole palette. It is associated with romance, love and gentle feelings. "To be in pink is to be soothed."- precisionmarketing.com Purple is usually associated with luxury, royalty, and nobility. Yellow associates with laughter, and happiness. In one article yellow was associated with creativity but in another creativity was associated with white, so in that respect it depends on who you’re talking to. Yellow was considered a temper aggravator for some people and others it was a mood enhancer, be careful with it. A helpful hint I came across was that the more golden the yellow the better chances for a happy response.
When I tried out the palette tools I really didn't like ColorBlender.com. It was like this big long list, it was not divided up at all and it was difficult to envision how the schemes would be used. I really liked www.colourlovers.com it was really easy to use, there were categories and everything. I didn't like how I had to sign up but I did anyways because I found the palettes to be useful. The color scheme designer site seemed really difficult. It was a really cool site but I didn't understand how to change some colors and not others. It was like if you changed one color you HAD to change ALL of them. I didn't like that aspect about it.
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